Having a website is not easy, especially with the plethora of competition. You need to level up your game to thrive. With this, you need to make the most out of search engines. Search engines are the most efficient way for consumers to find information or product online. When searching, most people usually click on one of the top 5 suggestions in the results pages.
Search engine users do not have the patience to scour the pages just to find a product. If your site is not ranking at the top or even on the first page of the results page, you will surely miss on site hits and traffic. Knowing this, it’s crucial that you devise a plan of action to improve or increase your ranking. Your goal should be to get your business at the top of the first page and stay there.
The ranking is an element of SEO (Search Engine Optimization) strategy. There are many SEO best practices to increase your ranking. You can start with the most important one – developing high-quality content or wac. You can execute other SEO practices, but if you cannot generate high-quality content, you’re not going to improve your rankings. It’s time that you stepup your content game by optimizing multimedia.
There are many forms of multimedia – photos, videos, infographics, charts, drawings, GIFs and even screenshots. Multimedia will captivate many readers as long as it includes a relevant image with every post. This is how you can make a great first impression. Here’s how you can optimize multimedia:
When optimizing images
When you optimize your images, the first thing that you need to do is to change the file name. You need to create a descriptive file name by including your main keyword, then reduce the size of the file to improve the loading time. Finally, you need to include alt text that will give a brief description incorporating your main keyword.
When optimizing videos
When you optimize your videos, the first thing that you need to do is to save the video in aMPEG, M4V, MOV or WMV format; this is to make it easy for search engines to crawl the site. You should also embed the videos from hosting sites like Vimeo and YouTube so they can be found in video and web searches easily.
You should consider using tags in its file name together with the description with your main keyword. It will be good to create an XML sitemap; this is to make it easy for the search engines to index videos.
When optimizing audio
When you optimize your videos, you have to create a title with a description including the main keyword. You have to name the audio file using the main keywords or relevant keywords. Finally, always go for high-quality audio files.