It’s also worth being aware that some, if not most of the new software features will be coming to your old band via a software update.That said, the fact that there’s not much to get excited about for current users doesn’t negate the fact that the Fuelband itself is still a great, simple and engaging device.It’s easy to use, works well as a watch, builds into the rock-solid Nike ecosystem and doesn’t require any work on a user’s part to analyse metrics or extract “insights” from your activity. Its message, and function, is simple: to encourage you to do more. And it does work – it’s motivational and attractive enough to wear all the time and never nags you when you take a break. For many users looking for a fitness tracker it’s an ideal choicebecause of its missing features, not in spite of them.
Which again is all very… Apple. For journalists, and those hunting for the next next big thing, it’s a bit of a let-down. But for mainstream customers who want a simple, straightforward and cool way to track their activity through the day, it’s a no-brainer. Until Apple releases its own wearable iThing, of course. But then wouldn’t it be cool if Nike’s tech was somehow built into that too? We’ll just have to wait and see. But on the evidence of the SE, such a collaboration has never made more sense.
Sneakerheads are probably among the hardest people in the world to shop for. If you ask them what they want for their birthday or for Christmas, chances are they will probably either decline because what they really want is either too expensive or too rare for their loved ones to seek out or they will tell you and you will have no idea what the hell they’re talking about (“I want this European exclusive that was only available in 11 stores for 11 minutes at 11:11 a.m. on November 11, 2011….”). It’s really a no-win situation most of the time.