“On the apparel, shoe side, I don’t have anything to share right now, but I’m really excited about the future. That’s all I have to kind of say right now.”As most contracts in golf run through the end of the year, this is not a surprising development. However having Day and Johnson both off the open market when the free agent period starts certainly thins the desirable field. It’s also worth watching to see if Day’s new deal with TaylorMade opens up the opportunity for him to pursue the Nike deal prior to year-end.ESPN’s Darren Rovell first reported Day would switch from TaylorMade-Adidas apparel and footwear in September. A week later, TaylorMade re-signed Day to an equipment deal. Nike announced it was exiting the golf club business in August.
Day will be outfitted with Nike apparel at this week’s Tournament of Champions in Kapalua.“Joining Nike is a dream come true,” Day said in the press release. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.”And here’s what Day had to say at the Tour Championship about re-signing with TaylorMade and about the Nike rumors:”Obviously, we’re renewing with TaylorMade, and it’s been — I think I’ve been with them 10 years, since I turned professional. It’s been amazing,” Day said. “To be able to renew and play the equipment and be successful with that equipment and know that equipment, I’m very excited about it.
“On the apparel, shoe side, I don’t have anything to share right now, but I’m really excited about the future. That’s all I have to kind of say right now.”Well, the future is now. And now we know for sure that Day will be Swooshed up in 2017 and beyond.It’s noteworthy, as Woods has famously been apolitical and silent on most social issues throughout his career. Woods spoke at President Obama’s inauguration festivities, yet also played golf with President Trump following an especially divisive 2016 campaign. However, Woods recently spoke of America’s need to unite following controversial decisions from the White House, and his involvement in the Equality marketing push is one of his most socially-active statements to date.Though Nike is selling branded apparel for the marketing drive, the company also pledged $5 million to MENTOR, PeacePlayers International and organizations that “advance equality in communities across the U.S.”