Tiger Woods was a Nike man years before the company began making golf equipment, and he hopes to wear the Swoosh for years after the apparel giant’s stunning announcement on Wednesday that it will no longer make golf clubs. But according to his agent, Mark Steinberg, there’s no timetable for Woods to make an equipment switch. Sound familiar?”Just like his comeback to golf, I think timelines inhibit you,” Steinberg told GolfChannel.com. “So we’ll do this methodically, and in a proper way.”Woods has been with Nike since turning pro in 1996. The 14-time major champ most recently signed a contract extension with the company in 2013, although the financial terms or length of the deal were not disclosed.
Woods and Rory McIlroy are the two biggest equipment free agents in the wake of Nike’s announcement on Wednesday. Both players used Titleist clubs and balls in their early years as pros before changing to Nike.Nike Brand president Trevor Edwards said the company is “committed to being the undisputed leader in golf footwear and apparel,” and Steinberg insisted that Woods will remain “one of the global icons for Nike and Nike Golf.”But Woods, who is still recovering from two off-season back surgeries, will need to make an equipment change. Eventually.”Look, the golf industry is a 20-company industry. So there’s a large list of companies that you can talk to that reputably can produce the proper equipment,”
“We’ll be proactive here, and make sure it fits Tiger’s needs and desires.”Clarke says Wilson has started to see year-over-year double-digit growth by being conservative. That might not have been Nike’s approach in golf equipment, which Clarke notes is a difficult culture to penetrate, especially in the current environment.“The bottom line lesson that comes out of this is there’s no way to buy your way into authenticity and success in golf,” Clarke said. “You have to learn to tighten your business model. I think you have to keep three things in mind. You need a clear vision, you need products that have a “Wow!” factor and you need to be disciplined on the fiscal side.”