k&co Air Max

The company was known for non-traditional equipment designs over the years, including the cavity back Slingshot irons, square drivers named Sumo that reached the USGA’s limit for moment of inertia and golf balls called Mojo that were marketed in a psychedelic box. The company had groundbreaking equipment technologies, including sole channels and cavities in its metalwoods, shorter-shafted but larger headed hybrids that were like mini-fairway woods and golf balls that utilized a lightweight, ultra-resilient polymer resin material in their cores called RZN while the majority of the industry’s golf balls feature cores made exclusively of polybutadiene rubber.Said one current Nike staff player, “I really love their equipment, but I’ll tell you this: In all the pro-ams I’ve played, I’ve never once seen one of my partners using a Nike club.”

There is no indication what will happen to Nike’s present tour staff, which in addition to Tiger Woods includes world No. 4 Rory McIlroy and 14 new players signed this year. That roster includes big hitting burgeoning stars Brooks Koepka and Tony Finau.Playing this week at the Travelers Championship, Finau was one of several Nike players who got the news late Wednesday afternoon.“I just heard in the last hour so it’s still a little bit of a shock, to say the least,” said Finau, who signed with Nike in January. “I love the equipment I’m playing now, and it’s a real process to get through to make a change like that. I don’t know exactly what it’s going to mean for contracts, but it’s pretty likely that this time next year I won’t be playing Nike clubs.”But Finau said he understands the way the industry works. “I totally understand it from their perspective,” he said. “They’re killing it in apparel. They’re killing it in footwear. It’s just business.”

In the meantime, Finau isn’t planning on making any equipment changes for the immediate future, and likely nothing until the start of the 2016-17 PGA Tour season or even later. He’s got the FedEx Cup race and he even still plans to make a late run at earning a spot on the U.S. Ryder Cup team, starting this week.“I just have to put all this in my rearview mirror,” he said. “I can’t worry too much about it. Just go play. I’ll definitely be playing Nike this week.”Still, the company’s announcement today indicated that it planned to expand its roster, reading in part that “it will accelerate innovation in its golf footwear and apparel business and will partner with more of the world’s best golfers.”It’s just that in the future it seems none of them will be using Nike golf clubs and balls.