Air Max 1 essential

The Nike Air Max Reinvented series of displays continues its world tour, most recently touching down at Clot’s Juice Hong Kong location. This time around the sneakers were on display in a group of connected tubes, each of them illuminated to highlight the bubbly designs within. The tubes were also decorated on the outside with graphics and copy referring to the grand Air Max lineage. Continue reading for a recap of the awesome set up from the Nike Air Max Reinvented Display out in Hong Kong and let us know which has been your favorite piece so far from the on-going reinvention of visible Air.

As Nike “reinvents” Air Max by implementing the revolutionary Engineered Mesh material on its original Air Max models, the brand is also “re-imagining” them in some bright new colors – and what could possibly be more vibrant than the beaches of Rio de Janeiro? Nike Sportswear presents the Nike Air Max “Beaches of Rio” Pack, which features the four models inspired by the cariocas, sand, water, exotic birds, mate carts, and anything else visually signifcant to the world-renowned beaches of Brasil. Quite the tasty precursor to next year’s World Cup, don’t you think? We’ve got a gallery below so take a look and stay tuned for a global release at select Nike Sportswear retailers in April.

Over the weekend we gave you a look at a catalog shot of a pair of Nike Air Max 95 EMs, but there’s a swift update to be made. Here’s a look at an actual pair of the same 95s, and clearly you can see that the toe-box was swapped out for the black suede (yes, they look dark green in the photos) to achieve that tonal look, while the Air Unit was given a burst of color with the bright orange. What’s more is that this release is part of the Nike Air Max EM ‘Honolulu’ Pack, which also features the Air Max 90 EM. We’ve got a full gallery of this impressive colorway below so take a look and stay tuned for a U.S. release on February 9th.