A few highlights from the 1989 movie show it wasn’t too far off technologically: everyone wears virtual reality glasses (Google Glass or Oculus Rift anyone?), 3D images are the norm and phone calls are pretty much limited to video chats (Face Time and Skype solved that problem.)But another notable part of the film–and maybe our favorite part–was one of the most coveted sneakers ever made its on-screen debut: the Nike Air Mag.
Now all we have to do is bide our time and see when Nike will make good on that Air Mag promise.BEAVERTON, United States — How does Nike avoid being the victim of its own success? The answer is HTM, a three-person design collaboration between chief executive Mark Parker, designer Tinker Hatfield, and cultural consultant Hiroshi Fujiwara.
Nike Inc. is a multinational corporation based in Beaverton, Oregon, that employs more than 44,000 individuals in more than 160 countries. Newsweek once said Nike had incited a “new religion of brand consciousness,” while The Los Angeles Times claimed that the company was “so much part of everyday culture in so many countries it’s frightening.” Since Mark Parker became CEO in 2006, Nike’s annual revenue is up 60 percent, profits have increased 57 percent, and its market cap has more than doubled. Yet Parker is anything but complacent: “One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success,” he explained.