Nike worked with Chinese athletes, the Chinese Olympic Committee, and 22 of the 28 sport Federations to complete its most lightweight and innovative performance product while showcasing the unique look of China. The collection ranges from footwear, using lightweight Flywire technology fibers and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.“We work with athletes to elevate their performances and help them realize their potential. That is at the core of what Nike is all about,” said Nike President and CEO Mark Parker. “This is some of the best work we’ve ever done. From BMX to Track and Field, athletes like Liu Xiang inspire us to create our best and most innovative product.”
Nike’s apparel and footwear for Chinese athletes is inspired by the nation’s heritage and designed for performance, utilizing lightweight technology. Key products like the Nike Swift suit and the Taekwondo uniform will help athletes perform their best in Beijing. For China’s athletes the experience means wearing uniforms that are steeped in the country’s heritage and combined with Nike’s performance innovation.In celebration of Beijing, Nike unveiled its Nike Sportswear product line at an exhibition at the “Cable 8” Studio in the Chaoyang District. The new Nike Sportswear line is rooted in the company’s passion for sport while at the same time remixing and improving iconic designs with new technologies.
Nike Sportswear launches with eight iconic Nike products celebrating the legacy of Nike design. It includes: the Air Force 1, the Windrunner, AW 77 Hoody, the Nike Dunk, Air Max 90, Eugene Track Jacket, the Cortez and NSW Tee.