Don’t get it twisted: enthusiasts aren’t just antisocial guys trading online shopping tips and sneaker survival stories over the Internet. Rather, nike air max 90s enthusiasts encompass the designers, retailers and fans that have helped evolve and innovate on both the base features the story of the OG Air 1. For radical Air reworks, take 2006’s Kiss of Death Air 1 NL partnership with Kong-based CLOT. Virtually redesigning the silhouette from the ground up, the East-meets-West deconstructed design removed the sock liner and added the model’s iconic transparent nike air max 90s toe box-one of only three designs to boast such a detail at the time. For story, it’s hard to top the mythical Parra x Air 1 Heijn model from 2005. While well-known artist Piet Parra was working on his Amsterdam Air 1, he designed Air 1 inspired by major supermarket chain Heijn. When the store rebranded and changed its color scheme before the shoe hit shelves, scrapped the orange and blue design altogether. Parra ultimately crafted his hometown-inspired shoe with a burgundy, pink and blue colorway as nike air max 90s a nod to the city’s famous Red Light District, but the Heijn colorway remains as literally one of the rarest sneakers existence. Passed only to friends and family, there are just 24 pairs of this practically priceless Air artifact the wild. When it comes to the Air 1 , both the Kiss of Death and Heijn are just the tip of the iceberg. With several other legendary grails present and accounted for as well, this 30th anniversary model is a one-shoe-reminder of the tentpole drops Air 1 history, stoked by urban legends and oral nike air max 90s histories that the community itself has passed on through the decades. Last year’s Air Day festivities saw the release of a look at the global group of collectors and enthusiasts that eat, sleep, and breathe all things Air .